There are personal trainers popping up everywhere! It’s not just the gym environment anymore… you have PT’s setting up private studios, running bootcamps in the park, travelling to people’s homes, etc, etc.
There’s a lot of competition and the industry is saturated with coaches all fighting to make a living.
Earn a 100k per year…
The PT industry can be extremely lucrative, it’s not uncommon to be earning £50,000+ per year. If you develop a positive reputation and know how to market your business you could even earn £100,000+ per year (read how to make 100k per year as a personal trainer).
On the flipside there are far more personal trainers out there who are struggling to pay the bills, are knackered and overworked – these trainers typically burn out and quit the industry! It’s such a shame because it really doesn’t have to be this way.
In this post I will share 6 tips to help you stand out from the crowd and run a highly profitable PT business…
#1 Invest In A Website
With millions of people searching online everyday you are missing out if you don’t have a website.
Whether you are a freelance PT working in a gym or whether you have your own PT studio – a website will act as a shop online where you can attract new customers and potentially build a large online following.
Many personal trainers even go into ‘online personal training’ and build up a portable businesses so they can travel the world and earn a good living.
Of course you don’t need a website, there are many successful PT’s without one. However with one you have far more options, especially when it comes to marketing your business online.
#2 Online Marketing
Long gone are the days where you go out handing flyers or advertising in the Yellow Pages!
The internet is a great place to advertise your business and services. You can use Facebook and Google Adwords to target people looking for your products. For example when a potential customer types in ‘personal trainer Manchester’ you could rank highly on Google to increase the likelihood of somebody clicking on your website.
Using Facebook you can target who you want to advertise too, for example…
- Males between the age of 20-30
- Living within a 5km radius of your gym
It’s a great way to hone in on your specific audience and market your products, services and content to them. For more info on FB adverts check out this post I wrote – How to Generate 5x more Enquiries using Facebook Ads
From using the strategies above my business LEP Fitness averages 20 new enquiries per month. The amount of leads generated per month has allowed me to fill my diary for the last 4 years.
#3 Do The Small Things Well
- Dress smart
- Be polite
- Provide Value
- Be passionate
I know the above are all common sense, but just because they are common sense doesn’t mean they are common practice. I’m always amazed when I walk into gyms and see so many personal trainers who neglect the basics.
Being a personal trainer is a social job, you are talking to clients all day long. In order to obtain clients you have to talk to people. The more people you know the easier it is to attract new customers.
When you are on the gym floor try and build rapport with as many people as possible. Go up to people training and help them out, offer value for free and be super friendly. You’ll have new leads coming out of your ears!
#5 Start a Fitness Blog
A blog is a great way to share valuable content with your audience and boost your search rankings online.
You can use specific keywords in your blogs so that when people type your search terms into Google you rank highly for them.
For the last 3 years i’ve been blogging at least once per week (there are now 450 articles on my site) and my website traffic continues to increase. I have also used my blog to generate passive income through selling my e-book the 28 Day Keto Challenge. To read more about how to make and sell and e-book check out this post.
#6 Keep Investing In Yourself
In order to stand out from the crowd you need to be at the top of your game when it comes to knowledge about the mind and body.
Personal trainers who continue to invest in their own education have an advantage because they are constantly growing and adding value to their service offering.
I would recommend going on courses by Phil Learney and Ben Coomber – pick people in the industry who have a wealth of wisdom and who have built successful health and fitness businesses.
Thanks for reading,